Alvaro Cruz Lerma, M.A.

Chief Marketing Officer, Crystal Shore Alpha

Digital marketing strategy including website design, SEO, and social media.

Brand building, communication and lead generation.

Head of Marketing Europe, Germany, Denso Robotics Europe.

Digital marketing, brand building, lead generation, and sales campaigns.

Global product launches, trade marketing and event marketing.

Derivatives trading. Own account.

Price data and market trends. Fundamental and technical.

Key technical indicators: SSTOC, MACD, Bollinger Bands and SMAs.

M.A. in International Marketing, Technische Hochschule Mittelhessen, Hesse, Germany.

B.A. in Foreign Trade and Customs, Universidad Iberoamericana Puebla, Mexico.

Coursework: University of Cambridge, Deutsche Börse, Digital Marketing Institute (London).